Challenge:
Sebrae Maranhão had the demand to prepare local tourism for the moment of resumption of tourist activities in the region after the improvement of the sanitary situation. Imaginadora developed Avirada, an innovative training project with a methodology based on Productivity, Co-creation, Mentoring and practical consultancy. For a week there were webinars, design thinking sprints and project mentoring. The formula was to offer provocative content to an active audience of 70 participants.

Results:

Imaginadora's specialists taught the content, and the students were 100% successful during the entire immersion week, which in addition to high absorption of theory, also developed innovative products with immediate implementation. Feeling of overcoming and satisfaction of the participants, who are much more prepared to resume tourist activities.