This Is Not a Live

The time was to dismantle face-to-face events, the pandemic situation required a sudden transformation of the events sector. Lives are already popping up everywhere, and the audience was already showing signs of saturation for the format. And that's how “Isto não é uma live” was born. A virtual event format that brought sensory experiences from the physical world to the virtual environment, which stimulated collaboration and co-creation, leveraged the concept of an engaged audience and brought transformation.


The model was so successful that Imaginadora started to use this format also to expand its relationship with many segments of the tourism sector. In 2020, several events were held in the format "This is not a live " that helped to bring topics such as Public Relations, Digital Marketing, Communication to entrepreneurs and public managers in the trip and tourism sector.