Destination Marketing

The Flavors of Los Angeles

Train and impact the most important tour operators in Brazil using a very limited budget. Reinforce Los Angeles destination to sales and operations teams on how to sell destination.
CVC is the largest and most important tour operator in Brazil, with more than 1,200 stores. They are a key partner when it comes to promoting and distributing travel products. As a way of training and relating to the entire core development and promotion team, Imaginadora created a customized food truck. The truck was parked in the CVC headquarters parking lot throughout the day, handing out food and beverage samples, as well as information from Los Angeles.
We impacted and trained around 500 people in just one day and reinforced the Los Angeles brand. There was increase in sales of 250 room nights over the summer vacation period.