Brazilian presenter and influencer Sabrina Sato went to Chile for a fashion photo shoot and also to create content for her social networks. In addition to her, other team members were also artists and influencers, increasing the project's exposure in the media.

In addition to two videos on Sabrina Sato's channel – reaching more than 87,000 people and several posts on her Instagram – which engaged more than 900,000 people, the trip also generated spontaneous coverage in eight outlets specialized in celebrities.