Salvador Experience

Salvador has always been known for being a pioneer in several initiatives in the tourism sector. The avant-garde spirit becomes even more present in adverse moments. That's how we arrived at the creation of Salvador Experience. The City Hall of Salvador, through the Secretariat of Culture and Tourism (SECULT), sought to hold an event to promote the city as a safe destination prepared to receive visitors when tourist activities return. Imaginadora took charge of the curatorship of content, bringing together more than 50 speakers, carried out the technical and artistic direction of the meeting, in addition to the entire organization and logistics process.

Organized in themes such as nautical, luxury, wedding, religious, Afro tourism, and many others, the event's two-day agenda brought relevant content to the sector, in addition to being an expanded showcase about the diversity of opportunities and products that Salvador has to offer. In a hybrid format, a studio in the city of Salvador received presenters, public managers, entrepreneurs and artists, who were able to interact with the rest of the country.
The event was broadcast live on Salvador's official channels and kept the average audience high and engaged during the two days of broadcast.

In addition to the live event, on-demand content was created and made available for free on social media.