Imaginadora has a diverse portfolio of clients in its destination marketing vertical line, which includes Chile tourism, Miami, the resorts of the AMResorts network and the parks of the SeaWorld Parks & Entertainment group. How to keep the market informed about the news in each of these destinations during the pandemic period, when tourist promotion activities are reduced due to travel restrictions?

The solution that Imaginadora found is simple, feasible and effective. The project consists of periodic online events where each issue has a main theme. We brought together the main tour operators and travel agencies during an online training event that features brief presentations from the executives of each destination, What's Happening. We have already held an event focused on gastronomy, in which not only the gastronomic news of each destination was presented, but also products that can increase the agents' sales. The result is remarkable when one notes the high participation rate, audience permanence until the end of the events and the high engagement during the presentations.