{"id":9204,"date":"2026-03-12T13:55:54","date_gmt":"2026-03-12T16:55:54","guid":{"rendered":"https:\/\/imaginadora.com.br\/?page_id=9204"},"modified":"2026-03-19T10:58:03","modified_gmt":"2026-03-19T13:58:03","slug":"cases-theo-no-seaworld","status":"publish","type":"page","link":"https:\/\/imaginadora.com.br\/en\/cases-theo-no-seaworld\/","title":{"rendered":"cases – Theo no SeaWorld"},"content":{"rendered":"\t\t
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<\/div>
Cases<\/div>
Theodoro & United Parks 2025<\/div>FALE COM UM CONSULTOR<\/a><\/div><\/div><\/div>
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Cases<\/div>
Theodoro & United Parks 2025<\/div>FALE COM UM CONSULTOR<\/a><\/div><\/div><\/div>
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Cases<\/div>
Theodoro & United Parks 2025<\/div>FALE COM UM CONSULTOR<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Objetivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Promover os quatro parques do United Parks na Fl\u00f3rida (SeaWorld Orlando, Busch Gardens Tampa Bay, Aquatica Orlando e Discovery Cove) como destinos ideais para viagens em grupo entre familiares ou amigos. A a\u00e7\u00e3o buscou ampliar o alcance da marca em meio ao p\u00fablico brasileiro por meio de conte\u00fados aut\u00eanticos nas redes sociais, utilizando o humor e a narrativa cotidiana do influenciador Felipe Theodoro (Theo) para gerar identifica\u00e7\u00e3o com a audi\u00eancia e fortalecer a percep\u00e7\u00e3o positiva dos parques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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T\u00e1tica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A estrat\u00e9gia consistiu em convidar o mega influenciador Felipe Theodoro (Theo), que conta com mais de 9 milh\u00f5es de seguidores, para visitar os quatro parques do grupo acompanhado de seu marido e um grupo de amigos. Durante a viagem, o influenciador produziu conte\u00fados para Instagram e TikTok.<\/p>

Foram publicados conte\u00fados como reels, v\u00eddeos no TikTok e stories, apresentando experi\u00eancias nos parques de forma espont\u00e2nea e divertida. Ao integrar as atra\u00e7\u00f5es e momentos da viagem ao estilo narrativo do influenciador, a campanha buscou humanizar a marca, gerar conex\u00e3o emocional com o p\u00fablico e ampliar o alcance org\u00e2nico nas redes sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"WhatsApp<\/figure><\/div>
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Conclus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A campanha alcan\u00e7ou resultados expressivos nas redes sociais, com mais de 4 milh\u00f5es de visualiza\u00e7\u00f5es combinadas entre Instagram Reels e TikTok, al\u00e9m de um potencial de alcance estimado em 8,5 milh\u00f5es de pessoas. No total, os conte\u00fados geraram 238 mil curtidas, mais de 4,3 mil coment\u00e1rios e cerca de 1,5 mil salvamentos, somando mais de 243 mil intera\u00e7\u00f5es.<\/p>

Foram publicados 12 v\u00eddeos em feed (6 no Instagram e 6 no TikTok), al\u00e9m de mais de 30 stories, ultrapassando 15 minutos de conte\u00fado. A recep\u00e7\u00e3o do p\u00fablico foi amplamente positiva, com 92% de sentimento positivo nas intera\u00e7\u00f5es, demonstrando forte engajamento e conex\u00e3o com o conte\u00fado. O uso do humor caracter\u00edstico do Theo contribuiu para ampliar a identifica\u00e7\u00e3o do p\u00fablico com a experi\u00eancia nos parques e fortalecer a percep\u00e7\u00e3o da marca de forma leve e aut\u00eantica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Descubra como transformamos neg\u00f3cios com criatividade.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFALAR COM UM CONSULTOR<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CasesTheodoro & United Parks 2025FALE COM UM CONSULTORCasesTheodoro & United Parks 2025FALE COM UM CONSULTORCasesTheodoro & United Parks 2025FALE COM UM CONSULTOR Objetivo Promover os quatro parques do United Parks na Fl\u00f3rida (SeaWorld Orlando, Busch Gardens Tampa Bay, Aquatica Orlando e Discovery Cove) como destinos ideais para viagens em grupo entre familiares ou amigos. A […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9204","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/imaginadora.com.br\/en\/wp-json\/wp\/v2\/pages\/9204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadora.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/imaginadora.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadora.com.br\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadora.com.br\/en\/wp-json\/wp\/v2\/comments?post=9204"}],"version-history":[{"count":3,"href":"https:\/\/imaginadora.com.br\/en\/wp-json\/wp\/v2\/pages\/9204\/revisions"}],"predecessor-version":[{"id":9270,"href":"https:\/\/imaginadora.com.br\/en\/wp-json\/wp\/v2\/pages\/9204\/revisions\/9270"}],"wp:attachment":[{"href":"https:\/\/imaginadora.com.br\/en\/wp-json\/wp\/v2\/media?parent=9204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}