Objective
Change the perception of the capital by shaping an image of a diverse, fun, multicultural destination with charm that deserves at least 3 days of stay.
Tactic
The event involved key operators from Brazil in an unusual experience: they planted Brazilian trees in Ibirapuera Park, São Paulo, took a tour in golf carts, and had lunch at a restaurant in the middle of the park. This tactic highlighted DC's presence with sustainability and creativity.
Conclusion
There was a real increase in interest from operators to promote DC. New itineraries were created, and DC gained exposure in the marketing materials of many distributors. We have also measured an increase in requests for training and “awareness.”
