To complete our ecosystem of strategic services, Imaginadora launches a new vertical dedicated to market research for the tourism and destination sector. Combining our expertise in tourism marketing and data intelligence, we now offer in-depth insights to support strategic decisions on positioning, communication, and attracting visitors.
We use agile methodologies and cutting-edge technology to collect, analyze, and interpret essential data on behavior, preferences, and travel trends. Our goal is to provide accurate and relevant information so that destinations, hotels, operators, and companies in the sector can make data-driven decisions and optimize their investments.
Strategy and intelligence for destinations
With this new vertical, we reinforce our commitment to transforming market intelligence into effective strategies, ensuring that your destination is always ahead in the global tourism landscape.
WHAT WE OFFER?
- BRAND PERCEPTION ANALYSIS
- How is your destination perceived by your target audience?
- What is the level of brand awareness?
- BEHAVIORAL TRENDS
- What are travelers looking for right now?
- What most influences the decision when choosing a destination?
- What is the planning timeline for a trip?
- CONCEPT TESTING AND CAMPAIGNS
- How to ensure your communication has the right impact?
- Communication testing (audio/video/image)
- AUDIENCE SEGMENTATION
- Which niches have the greatest growth potential for your destination?
- How do people travel to your destination (alone/family/friends)?
- COMPETITIVE BENCHMARKING
- How does your destination position itself compared to competitors?
- What brands are sought after/known in your destination?
Decode your target audience
We help your destination deeply understand the behavior of the audience and transform data into effective strategies.
With detailed research, we identify trends, preferences, and market opportunities so your brand can make more informed decisions. And more: we provide valuable insights that drive marketing, communication, and loyalty actions, ensuring that your destination is always ahead.
Loyalty Programs
We turn customers into fans.
Be found in the digital immensity!
With our optimization tools, we can put you on the map of the pixel world. Your brand and website will always be at the top of all organic and/or paid searches.
Media Planning
We choose the right channels for the right message.
Special projects that make a difference
Your service can go further. We create strategies that go beyond conventional communication, developing actions that generate connection and loyalty. Whether with exclusive experiences, strategic partnerships, or personalized campaigns, we help turn services into memorable brands.
OUR CLIENTS
