Objective
Empower and inspire the distributor channel of the main issuing market in Mato Grosso do Sul to develop diverse tourism products, promoting the state beyond ecotourism and highlighting its various attractions.
Tactic
It all started with the selection of a venue that aligned with showcasing a special destination, full of both natural and human-made art. We chose one of the most iconic museums in São Paulo, the Brazilian House Museum.
An immersive one-day experience was organized that combined an art exhibition, a gastronomic experience, a business roundtable, and musical performances. Imaginadora was responsible for all stages of the event, from concept creation, planning, and supplier management to the execution of activities. The event featured the participation of travel agents, operators, and tourism entrepreneurs for the business roundtable.
Conclusion
The event strengthened the connections between tourism entrepreneurs in Mato Grosso do Sul and travel agents, while also promoting the destination as a diverse and culturally rich place. The integration among participants, combined with immersive experiences, contributed to the training and engagement of the audience, enhancing their perception of the state's tourism potential.
