Objective
As an incentive for sales and to increase knowledge about the destination Miami we planned an experiential tour for the key travel agents of the operator Diversa Turismo.
As part of Imaginadora's standards, we implemented post-trip actions to retain knowledge and ensure the sale of the specially developed products.
Tactic
During the FAMTOUR, the agencies were introduced to the main attractions and accommodations in the city while learning how to access them in the sales systems, converting the travel experience into an effective sales tool.
Conclusion
The FAMTOUR It was an important marketing action for Miami, strengthening the relationship with Diversa Turismo and expanding the city’s presence in the promotional materials of Brazilian travel agencies. The event consolidated Miami's image as a sophisticated and culturally rich destination, resulting in an increase in the availability of products and sales for Brazilian tourists.
