Objective
Strengthen the brand of Fazenda Capoava in the B2C and B2B markets, reaching consumers and companies seeking accommodation and event spaces, as well as improving the management of digital metrics and resolving usability issues on the website, especially on mobile devices.
Tactic
Implementation of a strategic digital marketing plan using tools such as SWOT analysis, persona building, and the Value Proposal Canvas to increase brand reach, generate qualified leads, and improve customer conversion and loyalty. The focus was on strengthening Fazenda's digital presence and optimizing the performance of its campaigns across multiple channels.
Conclusion
There was a 200% increase in website traffic, generating qualified leads and improving customer loyalty through targeted email marketing. The management now has a clear view of the impact of digital channels on bookings and revenue, allowing for strategic adjustments based on seasonality and market opportunities, positioning the farm ahead of competitors in the digital environment.
