Objective
Present the conservation efforts of United Parks outside the theme parks and
highlight the brand's international actions in support of nature, with a focus on raising awareness to
the Brazilian market and strengthen the company's reputation.
Tactic
The Conservation Mission Brazil, led by Rob Yordi and Gisele Montano, traveled through the biomes of the Amazon, Foz do Iguaçu, Pantanal, and Fernando de Noronha, with coverage from the program Domingo Espetacular (TV Record) to promote the visibility of conservation efforts. Additionally, an event was held in São Paulo tour operators and travel agents, reinforcing the message of United Parks.
Conclusion
The Conservation Mission Brazil brought significant visibility to United Parks' projects, reaching 9.2 million people on TV and generating impact on social media. The event in São Paulo brought together important players in the tourism sector, reinforcing the message of sustainability and the company's commitment to environmental preservation.
